Trust is like oil. Its the stuff that makes relationships in and with IT work. Without it goverance, project management, conflict resolution, career progression, etc. can happen, but are slower and have many issues. Consider this. “With high trust, success comes faster, better and at a lower cost” says David Neeleman, CEO of JetBlue. In IT organizations that are struggling, it’s the single most important habit for IT leaders (and staff) to build, improve and maintain.
Trust is difficult to build, remains fragile and can be lost. Some believe once Trust is lost it can not be regained, but from experience is not true. The best sources on Trust are from Stephen R. Covey and his son Stephen M.R. Covey, and much of this blog is based on their work and my experiences in using their concepts.
Trust is not just a touchy, feely concept. It (interpersonal trust) is an attitude or state of mind that has been cultivated between two people. Consider this definition of trust from the Covey’s:
TRUST = One’s Character + One’s Competency
Trust between people is a combination of a person’s:
- Character – What you say/do, How you say/do, and Why you say/do
- Competency - What you can do, What you do and What results you get
So why is competency required to build trust? I thought you just needed to be a ‘good person’ – high character. Let’s look at a doctor/patient relationship. As a patient needing open heart surgery, would you trust a doctor that had good bed side manners and high personal integrity, but was in their first year as a cardiologist, and had never performed open heart surgery? Partially, but I was the patient, I want someone more accomplished to do the surgery.
People build trust by building ‘wealth’ in what the Covey’s call an ‘Emotional Bank Account’. As with any bank account one can add to the account with deposits and reduce the account with withdrawals. Here are just a few examples of deposits and withdrawals with IT professionals and organizations.
Character
Deposits – Think Straight, Talk Straight; Listens to Understand; Manages Expectations; Works to Right Wrongs; Puts Employees First, Then Customers, Then Stockholders; Promotes Win/Win Decisions
Withdrawals - Shows Disrespect; Listens to Respond; Not Trusting; Talks Behind People’s Backs; Avoids Conflict; Talks the Talk, Does Not Walk the Walk; Being Intolerant/Inflexible
Competency
- Deposits – Keep Commitments and Delivers Results; Manages Risks; Solves Root Cause of Problems; Promotes Continuous Improvements; Admit When Wrong or Do Not Know; Demonstrates Leadership
- Withdrawals - Does Not Hold People Accountable; Makes Excuses-Blaming Others; Does Not Take Responsibility; Sells Poor Ideas; Does Not Understand the Business; Does Not Measure Success; Is Reactive versus Proactive; Does Not Align with Business
So how can you objectively measure your EBA with colleagues? I use the Trust Quotient:
TQ = EBA Deposits / (EBA Withdrawals * 2.5)
That’s right – withdrawals are more expensive than a single deposit. So you need 3 deposits to make up for a single withdrawal.
Do you have stories/experiences with trust in IT??
PS Check out HBR blog on Trust – http://blogs.hbr.org/hill-lineback/2012/03/do-your-people-trust-you.html





